St Lucia: AMR Collection has announced that its luxury lifestyle brand, Secrets, will be introduced to the nation after engagements with the Government of St Lucia. Secrets will serve as the second trademarked property of the AMR Collection after the recent acquisition of St James Club Morgan Bay.
In keeping with the brand’s promise, it is anticipated that the existing Choc Bay property will undergo significant renovation to be equipped for operation in 2023 with 342 rooms and suites, offer five gourmets a la carte dining choices, five bars, and lounges, unlimited international and domestic top-shelf spirits, 24-hour room concierge services, swim-out suites, pool and beach service among other amenities.
“Secrets is renowned for its luxury experiences with over two decades of service. We are confident that the brand will add to the destination’s collection of distinguished luxury experiences. We thank AMR’s investors for believing in Brand Saint Lucia, expanding beyond their Zoetry Marigot Bay property, and contributing to hundreds of citizens’ economic well-being,” said Dr Ernest Hillarie, Minister for Tourism and Investment Creative Industries, Culture, and Information.
St Lucia is on a steady trajectory to increasing all classifications of room stock, offering experiences for everyone and every budget. Through its investment arm, the Government will continue to engage in seeking out sustainable and profitable development opportunities for St Lucia.
AMR Collection is a North American based luxury resort company that was founded in the year 2001. The company provided the resort properties across Mexico, the Caribbean, Central America and Europe.
Recently, in 2021, the company won four prestigious awards because of their services. The awards bagged were – the TripAdvisor Travelers’ Choice Award, TripAdvisor Traveler’s Choice Best of Best, Súper Empresas Expansión, and TravelAge West WAVE (Western Agents’ Votes of Excellence) Award.