St Lucia: The Saint Lucia Tourism Authority (SLTA) presented the adventure product of the island country. The event was held from April 30, 2022, to May 1, 2022. It was organised at the Travel and Adventure Show in Denver at the Colorado Convention Centre.
The Tourism Authority of St Lucia shared the update on the event. It stated, “The Saint Lucia Tourism Authority (SLTA) continued to showcase the island’s adventure products from April 30 to May 1, 2022, at the Travel & Adventure Show in Denver, at the Colorado Convention Centre.”
The destination’s accommodations, DMCs, dive options, wedding planning information and the wide range of tours, as well as attractions in the Caribbean island-country, were represented by the Sales Officer of the Authority – Racquel John.
The event witnessed the presence of travel advisors who have sold St Lucia, those with groups scheduled to visit in the fall, as well as Travel Advisors who are interested in becoming Saint Lucia Experts (SLEx).
The Tourism Authority has further informed that many visitors to the booth took home local candy and St Lucia bags. They remarked that St Lucia’s family accommodation options stood out at the event. Some also noted that they had visited via cruise ship, and several others are booked to visit during 2022 and 2023. Others have now placed St Lucia on their bucket list thanks to sales efforts at the show and the rave reviews of those who already visited.
Furthermore, St Lucia displayed show at The Outdoor Adventure Show in Toronto, Canada, from the same time, April 29 to May 1. The event had the largest consumer show in Canada that brings together buyers and sellers of outdoor adventure products & services.
The SLTA was represented by the Head of PR for the Canadian market- Andrew Ricketts of Total Public Relations. He was accompanied by Elaine Carnegie, Representative of Anse Chastanet and Jade Mountain.
St Lucia presents a wide range of outdoor adventure activities, from hiking trails to helicopter tours, ATV, kayaking, diving, jet-skiing, ziplining, jungle biking, day cruises, etc.
Canada is St Lucia’s fourth-largest tourism market. The demand for the destination as Canadian airlines have extended their flight schedules into the summer to drive marketing, public relations, and sales efforts across Canada.