Montserrat: Seatrade Cruise Global 2022, held at the Miami Beach Convention Centre during the period April 25 – 28, was the location where thousands of cruise executives, decision-makers, thought leaders, suppliers and destinations gathered to network, source and educate. This year, the Conference celebrated resilience, which beckoned collaboration across sectors for safer and more innovative cruising experiences.
The Montserrat delegation, headed by Premier Joseph Farrell, took the opportunity to showcase the island at this event through videos and brochures and provided critical information about the new port that is due to be constructed. The destination was highlighted as a novel stop for potential cruise liners who are looking to add it to their itinerary. Eight (vessels, which include two (2) new vessels, have already confirmed visits to the destination for the 2022/2023 season, most of which are luxury cruise liners and will be making several calls during the period. Some have also confirmed that they will be docking at Port Little Bay for extended periods, which will provide the opportunity for later tours and additional experiences, either onshore or on the vessels. Further, two (2) new vessels are looking to add Montserrat to their 2023/2024 Itinerary.
In addition to the contacts made with cruise liners, there were rich discussions and workshops which focused on marketing, sustainability and the future of cruising. “It was critical for Montserrat to participate in Seatrade 2022. This was the perfect platform to provide updates on the destination, including the new port development, and confirm that we are open for business,” commented Premier Mr Joseph Farrell.
Director of Tourism Rosetta West-Gerald noted that “A number of luxury cruise liners are looking for bucket list voyages and are planning to add the Caribbean to their 2024 Itinerary for this very reason. This has put Montserrat at the forefront to be a potential stop, being considered a unique destination by many.” She added that “many vessels are now regarding sustainable travel as ultra-important and have proceeded to retrofit their vessels for this purpose in an attempt to reduce their carbon footprint.” “This is an essential step for the industry as we continue to strive for sustainable tourism,” she concluded.
Seatrade 2022 ended on a high note as many persons welcomed the biggest global industry gathering held in person since 2019.