Castries, Saint Lucia: Invest Saint Lucia has received a milestone, as it has been rewarded as the finalist for the “Best Multi-Channel/Omni-channel” by the Chartered Institute of Marketing (CIM). CIM revealed its coveted Global Marketing Excellence Awards on July 14.
It is worth mentioning that the marketing sector has been supported by the Chartered Institute of Marketing (CIM) for over a century. It is to be noted that the CIM Global Marketing Excellence Awards are an annual event which has been hosted to highlight, celebrate and promote excellence in marketing. As per the authorities, these awards offer opportunities to the individuals, teams and agencies associated with the marketing industry. It is regarded as a platform to show the success and impact of their campaigns.
The entries for this year were lauded by the CEO of the Chartered institute of Marketing (CIM) – Chris Daly. He stated that he was thrilled after seeing this year’s entries. He added, “This year’s submissions have been truly exceptional, showcasing creativity, innovation and the tireless dedication of those in our profession over the past 12 months. In times of uncertainty, the global marketing industry has once again risen to the occasion, crafting remarkable campaigns and reaping the rewards for both organisations and agencies alike. For over a decade, our awards have celebrated the industry’s triumphs and the exceptional individuals behind them, and this year, selecting the shortlist has proven more challenging than ever before,” as per the government of Saint Lucia.
CEO of CIM also extended heartfelt congratulations to all the agencies who were shortlisted. He stated that this is a huge achievement, and the individuals we are celebrating truly embody the finest marketing talent from around the world.”
It is to be noted that Invest Saint Lucia has worked effortlessly during challenging times and has always ensured the economic growth and prosperity of Saint Lucia. The organisation was further praised for making Saint Lucia a brand with proper brand awareness and image-building campaigns.
The news has brought excitement for Invest Saint Lucia, which was expressed by the Marketing and Communications Manager – Shirlyn Elliodore. She outlined, “The team’s hard work, enthusiasm and dedication have been invaluable in achieving this recognition. The creative ideas and innovative strategies implemented have been instrumental in achieving the agency’s strategic goals and success. The ISL team continues to go over and beyond the call of duty to ensure that the agency and Saint Lucia are well represented.”
It is to be highlighted that the Global Marketing Excellence Awards are for every organisation worldwide, regardless of its size, industry or sector.