Jamaica to using “cautious optimism” as tourism season starts

The peak tourist period is now underway in Jamaica, and the country’s tourism officials are showing “cautious optimism” that the business will continue to experience a recovery.

More than 4,000 travellers arrived in Jamaica on Dec. 12, the highest daily arrival count since the country reopened its borders on June 15.

That included the resumption of British Airways’ help from London Gatwick to Montego Bay over the weekend, a route that will operate twice weekly through April 2021.

“We are happy to embrace the return of British Airways to Montego Bay for the winter season, adding to their current service to Kingston,” said Donovan White, Jamaica’s Director of Tourism.

“The expanded capacity, in addition to our series of travel agent familiarization tours, will serve to boost our arrivals and express an increased interest in Jamaica. We hope these increasing products are evidence of the trend going forward as we continue our robust marketing and promotion efforts.”

Last month, Jamaica reported more than 65,000 visitors, up from 58,000 in October.
Since reopening for tourism, Jamaica has reported 308,864 visitors to the island.