World: We have all seen the rise of social media in the past two decades. When it launched, the founders had a different vision for their ideas, but as time flew by, we got to witness how these apps, which were made for people to connect, initially turned out to be a business tool lately.
If we go back to the early 2010s, we know how social media was being used by the majority of youth to overcome their difficulties and fear of talking to people in the real world. But this isn’t the game anymore. While nobody saw this happening years ago, now we are witnessing this. Be it the business, entrepreneur or government bodies; everyone seems to use social media as a great marketing tool for their business, campaign, rally etc.
Instagram, Facebook and Twitter are one of the best examples we have today. With their features like reels, posts and stories, people can post their products and explain to others why they need to get one. It attracts customers, helps in getting customer feedback and builds customer loyalty. Along with that, it also increases your market reach, including international markets. It helps in doing market research and reduces marketing costs. There has been an up to 78% increase in revenue by building customer networks and advertising.
Twitter enables them to speak up about whatever is in their mind and post their opinions on topics of any matter. Twitter for business is that lets you share information quickly and start conversations with your target audience. Twitter itself earns $4.5billion by advertising on its platform about products in the market. Instagram as an app is emerging greatly lot lately. Over 48.8% of businesses are active on Instagram. The engagement rate of Instagram is 10 times more than that of
Facebook is about 54 times more than that of Pinterest and about 84 times more than that Twitter. More than 60% of Instagram users log in daily. The new reel feature seems to engage more and more people. People can post what products they use, their reviews, what their life looks like on camera, capturing their best moments and posting them much more. Facebook on the other hand, is helping businesses grow by connecting more and more people. A Facebook Business Page can connect you with customers and offer key information about your business, products, services, and upcoming events.
Facebook Ads and Messenger Ads are highly targeted and effective ways to reach potential customers. As the older age group of people have been on it lot recently, it gives new business owners a platform to connect with these income group people and ask them to become a part of their business.
We are living in an era where people learn marketing and technological skills and put them to use on Instagram. They are simply clicking pictures and posting on Instagram while making money out of it. Not only are they making money out of it but they also are employing people to do the same. Well, who saw this coming one day? 26.3% of the world’s 5.27 billion active mobile phone users access Instagram. 30.94% of the world’s 4.48 billion active social media users access Instagram regularly. 17.54% of the world’s 7.9 billion population uses Instagram monthly.
Businesses are keeping their keen eyes on Instagram and YouTube to expand and grow their brands buy simply by tracking their algorithms. Gone are the days when people had to go door to door selling products physically and being rejected. It’s easier for people to sell on social media because they are hiring content creators who know how to sell almost even an egg to you. 93% of marketers have used influencer marketing in their campaigns, and it’s now considered a key advertising strategy.
Government and political bodies initially did seem to be alien to social media but only until the pandemic. They got to realise how helpful Twitter and Facebook could be and how much they made their work easier in communicating messages to the public in general. No more putting up notices on walls and poles when you can simply type it away. Politicians also engage a lot of people by posting their activities on social media. It also helps them raise funds and collect money for donations while showing people the work that they are doing.
Well, social media has completely changed the ball game not only that it has helped in making a lot of people financially free and showing the world their creative side. A study by the Aberdeen Group found that 73 per cent of job seekers between the ages of 18 and 34 found their last job through social media.
A lot of people have become rich and the standard of living has somewhat increased for its users who know how to use it to their benefit. Most Creators with 50,000 to 80,000 followers usually charge around ₹14,843 per post and as you move higher up the ladder creators with 250,000 to 500,000 followers charge around ₹49,725 per post. We have seen the birth of a lot of artists and get to appreciate art all over the world. Not only that this has also played a great part in providing employment. Employment has been given not only to the ones who work behind these apps but also to the ones who are using them.
Overall social media has proved to be a boon in the sales and marketing sides of the business and has eased the work of people along with providing them much profit in comparison to old ways of selling.