"Dubai Summer" turns page of a season full of joy and fun

World: The 25th edition of Dubai Summer Surprises concluded on Sunday, after a successful season that witnessed 10 weeks of profit, joy and fun for the whole family.

This year, Dubai celebrated the Silver Jubilee of Dubai Summer Surprises through a busy programme that witnessed many amazing discounts, daily surprises, exciting competitions, and live entertainment shows. This edition also witnessed the return of Modhesh World, one of the largest entertainment and educational destinations that are held inside the halls in the region, which presented many events and activities, entertainment and educational shows, workshops, and prizes.


The launch of this year’s Dubai Summer Surprises was on the first of July with the announcement of special discounts for 25 hours in celebration of the twenty-fifth session and concluded with the grand final sale that reached up to 90% across many stores bearing the names of famous brands in Dubai. The course distributes valuable prizes and offers amazing discounts on fashion, home furnishings, outdoor items, perfumes, cosmetics, optics, and electronics. Supermarkets, as well as multi-departments, also participated in offering special discounts during the period of surprises.

The public will be on a renewed date with the 26th edition of Dubai Summer Surprises during the summer of 2023, organized by the Dubai Festivals and Retail Corporation, the date of which will be announced later, and more information can be found on the website mydss.ae, @CelebrateDubai and @StyledbyDubai on the platform’s communication.

Dubai Summer Surprises received support from the main sponsor, RAKBANK MasterCard and strategic partners; Al Futtaim Group (Dubai Festival City Mall and Festival Plaza), Al Seef, Al Zarooni Group (Mercato), Abdul Wahed Al Rostamani Group, Bluewaters, City Walk, DIFC, Emirates Airlines, ENOC, Etisalat, La Mer, Majid Al Futtaim (Mall of the Emirates, City Center Mirdif, City Center Deira), Nakheel Mall (Ibn Battuta Mall, The Pointe, Nakheel Mall, Dragon Mart 2), The Beach, and The Outlet Village.