World: Every year, World Radio Day is celebrated on February 13, globally. The day highlights that Radio is a powerful medium, and it remains the most widely consumed medium across the world.
Over the past decades, Radio has been one of the most trusted and used media. Radio has never failed to provide information and coverage related to the public interest entertainment and also guarantees distance learning.
Now, Radio has become a bridge between traditional and modern technology, according to the official site of the United Nations. And now, it offers a variety of content in the form of podcasts, etc.
Radio is affordable and mobile. One can take it anywhere and anytime without any hassle, and it also works when electricity and connectivity are not reliable. After recognising, World Radio Day, UNESCO called to mark the occasion with three sub-themes:
- Trust in radio journalism: Produce independent and high-quality content;
- Trust and accessibility: Take care of your audience;
- Trust and viability of radio stations: Ensure competitiveness.
The day was established in the year 2011, by the Member of the United Nations Educational, Scientific and Cultural Organisation. In the following year, the day was adopted by the United Nations General Assembly as an International Day.
Since then, February 13 has been celebrated as World Radio Day (WRD).
This year, theme for the day is “Radio and Trust,” because Radio has continuously proved to be one of the trusted media platforms, according to the statics by international reports.