Antigua and Barbuda: The Antigua and Barbuda Tourism Authority, alongside its partner, The Ministry of Creative Industries and Innovation, has been creating a hive of excitement about Antigua’s Carnival within Trinidad.
Leading up to this weekend’s visit to the key regional market, adverts announcing the return of the summer festival were already hitting the airwaves, and print publications with features in newspapers and on Caribbean Airlines’ in-flight magazine.
On June 3, 2022 (Friday) the team led by ABTA Marketing Consultant for the Caribbean and Latin America Charmaine Spencer made in-person and call-in appearances on Trinidad television and radio, sharing news on Antigua and Barbuda’s easy travel protocols and summer offers.
Promoting the return of the Summer Festival and attractive summer offers was also high on the agenda as a big draw for regional visitors.
During an Antigua Carnival-themed brunch, presentations were also made to over twenty travel trade members and, again, the media, who joined the ABTA and MCII team with Roger Perry, Marketing and Public Relations Manager, to hear about the destination and new carnival schedule. Tomorrow the team will target consumers directly with a full day of promotions at a popular mall in Trinidad, MovieTowne, and reignite the spirit of Carnival!
Consumers will be able to see costumes on offer from Insane Carnival and Exclusive Mas and find out more about the Carnival and its destination. They will also be able to sign up to Win a Trip for two (2) to Antigua’s Carnival: The Caribbean’s Greatest Summer Festival.